- Monty said that the Fiesta agents are not paid. That's a complete lie. The agents are getting a free car, gas, and insurance. Who's paying for that? Ford. Regardless if they say bad or good things, Ford is paying them. This is a classic Push Marketing example.
- After reading comments someone posted below the video, it appears that Ford hand picked some of the winners before the competition even started (not sure how many). Ford sent emails targeting specific individuals encouraging them to enter (I'm guessing ones with large social networks). Monty did not deny that statement only saying that Ford had to start some where. Funny how those people who were contacted in the beginning won.
It is obvious that Ford picked only those with a large network or people who were rock stars. The quality of videos didn't matter. Monty said one of the factors was an "ability to have authentic conversations". I'm guessing the video with the girl in hell was an authentic conversation between her and Satan? Another factor Monty said was geography. This shouldn't even be a factor since this is a social media campaign. But Ford is using the agents to pull the local media into this "movement".
As one who entered in the competition, it makes me very angry. Many of us are not happy with the way Ford ran this competition. They picked about 80 people in the first three days and left everyone hanging for about a week until they finally announced they had picked all 100 (kept us hanging so we can talk up the Fiesta).
The only rules and disclaimers that I remember reading were that videos had to be 2-5 minutes long, which Ford didn't follow anyways. I'm surprised that there are no legal requirements that state you must disclose how you are going to pick/judge the winners. I thought it was a cool concept, just poorly executed.
What do you think? Post a comment below.
Link below to interview.
http://www.centernetworks.com/ford-fiesta-movement#comment-105246
Thanks for the link - I too think they should have disclosed how they selected the winners - one thing I asked Monty before we started and meant to ask him on camera but got off track was why there are no fat people - not one heavy or obese person. As someone who is in that category, it certainly would have been great to see someone who could represent how the car is made for large people. I believe Scott and Ford picked people who would spread the word the most while still looking good for Ford.
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